SnapChip Snacks
Giant chip bag inflatable for supermarket grand openings across 12 states.
Project Overview
SnapChip Snacks was launching a new product line and planned a 12-state supermarket grand opening tour. They needed a larger-than-life product replica that would stop shoppers in their tracks and create shareable photo moments. The challenge: the inflatable needed to look delicious up close while being durable enough for daily setup and teardown by store staff.
Project Gallery
Production Timeline
Design & Sampling
Received SnapChip's packaging artwork and created a 3D model within 24 hours. Physical color swatches approved before full production.
Mass Production
All 200 units produced in 3 weeks using parallel production lines. Each unit individually QC-checked for print alignment and seam integrity.
Distribution
Units drop-shipped directly to 200 store locations in 12 states. Each package included a setup guide, electric pump, and spare repair kit.
Campaign Results
Store managers reported 35% higher foot traffic during grand opening weeks compared to previous launches. Over 50,000 social media posts tagged #SnapChipGiantBag.
Campaign Results
The campaign generated 50,000+ social media posts, 12 million organic impressions, and a 22% sales lift across participating stores in the first month post-launch.
“The giant chip bag was the talk of our grand opening tour. Kids lined up for photos, parents posted on social media 鈥?organic reach went through the roof. Worth every penny. We're already planning the next flavor launch.”
Emily Takahashi
Trade Marketing Lead, SnapChip Snacks
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